Are you wondering if it is worth investing in a graphic designer? Is it worth the investment? What can a graphic designer do that you can't?
Graphic designers have a strong skill set that includes more than just making pretty pictures and photoshopping the ex-partner out of photos. When we work on a design project whether it is a business card, flyer or a website we always keep your target market front of mind as well as ensuring the design is technically correct, practical for the purposes you intend to use it and has clear call to actions.
Quality graphic design helps you connect with your target clients and customers in an emotive way with just one glance. It grabs their attention to not only help get your message out there, but also to yell above a pack of similar voices.
We can help businesses grow by creating your marketing and other business communications in a way that aligns with your branding and your values while being engaging, interesting and purposeful.
A graphic designer will make sure that everything you use to communicate a message about your business is clear and consistent with your branding, starting with accurate colour consistency and appropriate fonts and be optimised for the media on which it will be viewed. Having a distinct and consistent brand across all avenues will help you stand out from your competition.
If you require print-work done, a graphic designer with extensive print experience like myself, can either organise your printing as well or set your job up correctly so it prints as expected with the printer of your choice. Using my network of commercial printers saves you time and money as I only use printers who provide great prices, service and quality. My printers know that I expect a high standard of quality and fast delivery times.
Your graphic designer can help with so much more than just your logo. In fact, designing a logo for a business is just the beginning. As well as a logo a business usually needs business cards, a website and social media graphics. As time goes on, we also do brochures, posters and banners for a business as it becomes more established. The list of what else we can help with is pretty much endless but includes:
- Flyers and leaflets
- Postcards
- Greeting Cards
- Newsletters – both printed and digital
- Website graphics and banners
- Forms
- E-books
- Workbooks
- Books and Magazines
- Booklets
- Labels
- Swing Tags
- Diagrams
- Maps
- Price Lists
- Powerpoint and Google Slides
- Email Signatures
- Gift Vouchers
- Adverts – print and online
- Letterheads
- With Compliments Slips
- Podcast Covers
- Infographics
- Catalogues
- Reports
- Certificates
- Branded Apparel
- Branded Merchandise
So, you can see, there is a huge number of things a graphic designer can help you with. By utilising the skills of a graphic designer, you can be assured that any of the above will not only look great but will also serve the purpose for which you need and be aimed at your target market. If you have been trying to do this work yourself, using a graphic designer will free your time up to do what you are good at.
By establishing and maintaining a long-term relationship with a graphic designer they will become an integral part of your team. Your graphic designer will come to understand you, your business and target market, what your personal tastes are and what has worked or not worked in the past. When I work with a business I also become part of your support crew sending referrals your way, giving you shout outs on social media, and keeping an eye on what marketing their competition are doing.
