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Five Visual Marketing Essentials small businesses should have

Five Visual Marketing Essentials small businesses should have

March 1st 2023 After getting a logo with brand guidelines and a website, small business owners often don’t think they need any other visual marketing to help grow their brand. However, to make a really strong Read more

What you need to do before hiring a graphic designer

What you need to do before hiring a graphic designer

February 7th 2023 I’ll let you in on a little secret – the best design work comes about because the client was prepared with a little knowledge and clarity. While I, like every great designer will give you 110%, a Read more

Why brand consistency is important

January 26th 2023 Many years ago, when I worked for a big corporate bank in London, every piece of marketing whether it was being printed, published online, or emailed (this was before social media) had to go through Read more

Is print marketing still relevant?

Is print marketing still relevant?

March 1st 2021 The ability to print something has been around for well over 500 years and it's not going anywhere just yet. In fact, with new technologies, finishes, and paper types it is more exciting, versatile a Read more

Should you send Christmas Cards to your clients?

Should you send Christmas Cards to your clients?

November 9th 2020 Why sending clients a Christmas card is a great idea The end of the year is a great chance to connect with your clients and say thank you for their support over the year. Christmas cards are a Read more

What makes an award winning website

What makes an award winning website

August 18th 2020 I was very excited to win Rocketspark’s Partner website of the month for July 2020 for turningtidepilates.co.nz. Such a wonderful way to be recognised for the value I provide to my clients. It is Read more

Using your branding to create eye-catching social media graphics

Using your branding to create eye-catching social media graphics

August 14th 2020 In a sea of hundreds and thousands of social media posts - how can you make your social media posts stand out? Regardless of what social media platforms you use for your business, you want people to Read more

Different file types for logos

Different file types for logos

June 8th 2020 As part of our logo design package we save your logo in a variety of formats and colour options to cover most uses. Each of these formats has a purpose and this outline is to help you understand the Read more

Define your target market and ideal client

Define your target market and ideal client

March 9th 2020 So many of our clients tell us their target market or ideal client is everyone. In reality, it's not everyone and in trying to be everything to everyone you appeal to no-one. You only want to attract Read more

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